Understand money.
Invest smartly.
Plain-English analysis, drawdown stories, and an expense honesty score for every one of 3,566 Indian mutual fund schemes. Free forever. We don't sell funds — we help you choose them.
Built on official, verifiable data
Built different
Tools you won't find on any other Indian platform
We built things competitors won't — because they take real data, real history, and real opinion. Free for everyone, no login required.
What makes us different
Other sites show numbers. We tell you what they mean.
Plain-English fund thesis
Every fund page tells you what it actually does, when it underperforms, and who it’s wrong for — in 60 seconds.
Drawdown stories on the chart
"Lost 38% in COVID, recovered in 11 months." We annotate every NAV chart with crash and recovery facts.
Honesty score
A 1–5 grade based on expense ratio bloat, AUM bloat, style drift and churn. We say what others won't.
Portfolio overlap analyzer
Holding 6 funds that own 70% the same stocks? We surface it before you buy the seventh.
Rolling returns by default
Point-to-point returns lie. We show 3-year and 5-year rolling returns, the way professionals look at funds.
Calculators that send to WhatsApp
Every SIP, lumpsum or step-up plan is a single tap to "Get this on WhatsApp" — keep it for later.
Live data from AMFI